Courses in English

Our global economies are based on selling products and services.
Both profit-making and non-profit organizations, need to sell, otherwise they cannot survive, and consequently cannot do any good to anybody.
However, we all know that there are not so many people who authentically enjoy selling, and find it a pleasant, rewarding and fulfilling activity.
Why do we Europeans not like to sell? Is it a cultural thing? How can we learn enjoy selling? And what can Positive Psychology do for YOU – the Marketing and Sales People – and everybody who needs to “sell” ideas, products, services, etc., to prevent you from becoming cynical and developing burn-out?
Dr. Gabriele Sauberer, MBA, and Dr. med. Miroslaw Lubecki, MBA, will discuss these issues and present to you in an informal and humorous way the power of positive selling, bringing examples of difficult to sell products across many industries including language and pharmaceuticals.